
Sarah Ainsworth
BSc Psych Hons, MMRS With a
background in Psychology and
Social Semiotics I am an LAB
trainer and NLP practitioner.
I have two obsessions. The first is to get as
close to an individual's reality
as is humanly possible without compromising
their comfort zone.
The second is to create generative research
that is applied to change in client organisations.
While I may not directly effect change I provide
the thorough understanding that is required to
bridge the current world to the future world.
Many of the techniques that I have developed
and employed over the years are focused on
understanding the experience of the consumer.
My philosophy is that behaviour can be better
understood if it is examined in the context of
how people actually experience things, rather
than relying solely on opinions and attitudes
of how things should or could be. I apply
psychology to my research as a way of
systematising and explaining how people
are motivated to behave. This provides
understanding that can be applied in
the long term as averse to a snapshot of
peoples' mood of the day.
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Brigitte Jaquillard
A communications specialist, (certified LAB &
NLP Practitioner) it is my mission to
assist people and companies to realise their full potential. Nothing irks me as muchas waste . so I seek to utilise every point of value
whether it be an individual quality or skill, a marketing Concept or a methodology.
I work with people and companies at all stages of
their growth: start ups through to helping the
management realise the fruits of their efforts at
the point of exit.
People's behaviour and what drives them has
always been a fascination for me, and so I have studied closely the spectrum of humanistic materialavailable. By combining this with practical, businessfocused ideas, I have created a highly effective
developmental approach which has been used
nationally and internationally and across a wide
range of sectors.
I am known to be direct in my approach, and I
am firmly focused on producing the agreed
outcomes whether it be in a consulting, coaching
or training context.
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